University of Wisconsin-Madison

Brochure design for the University of Wisconsin–Madison’s Badger Precollege Program, created to introduce middle and high school students and their families to precollege academic opportunities. The design emphasizes clear hierarchy, thoughtful layout, and strong typography while aligning with UW–Madison branding.

Content is organized to highlight program offerings, benefits, and next steps in a way that is easy to navigate and visually engaging. The final brochure functions as both an informational and recruitment piece, supporting the program’s mission to inspire students to explore higher education at UW–Madison.